Blog Post #3- Audience Awareness

Audience Awareness is an important aspect in any form of writing. Writing to your best friend versus a hiring committee requires a total overhaul in how you approach and write any document to each other. When writing a friend that format can be informal and be very basic in terms of style and grammatical correctness, while writing to a hiring committee is greatly more weighted when considering style and grammar. These small important differences can have a lasting impact on your career and other important endeavors. 

The Budweiser goes an excellent job at using audience awareness. The scope of the advertisement (ad) is a broad yet specific audience. The intended audience in my opinion is anyone who is looking for or had a good time within their lifetime. I believe this to be true since the advertisement used different forms of partying throughout the past years. They ideology is based on selling their products and hoping the next time they have a good time their buy the drink that has been used for many years.

While, the Mercedes advertisement has the narrowest scope of the three ads. The intend audience is anyone who is in search of a new vehicle, but has the economic means of purchasing a Mercedes style and price vehicle. The group use the use of a child and his obsession with riding in a Mercedes vehicle. The child traveled to a place across town to have a ride in a specific vehicle. The reason for using the child is to tug at the parent’s hearts to convince them to purchase their vehicle.    

The third advertisement for the John Lewis Christmas ad does an okay in my opinion in terms of advertisement. The scope of this video is anyone who is looking for a gift for their child or family member for Christmas. They use the use of animals, more so the family dog, as an example to prove to its watchers to make them consider purchasing their product. Their ad uses an assortment of animals who jump on their trampoline product, which later leads to the trampoline having a lasting impact on the family who purchased the gift for their daughter.

Interpreting information from advertisements and other sources is an important for various reasons. The most important reason in my opinion is to understand and prevent advertisement from having an unimportant/undesirable effect on our decision-making ability. These advertise leads to unsound decision-making. These decisions can cause individuals to use money in uneducated ways. One example of this is with televise products. I have personal experience in terms of buying television products, the product I brought was a flex seal liquid in a can. The product did not work we’ll and end up costing our family around 15 dollars for a little can of spray.